I consult on brand positioning, identity, marketing and content strategy. From challenger to established legacy brands, looking to drive the next phase of transformational growth.

I am currently an Expert Advisor and Consultant for Invisible Dynamics, a full-service creative and production agency headquartered in LA that leads global brand strategy for GAP, is evolving the brand vision for Banana Republic and has led transformational projects for Holland&Barrett and PALACE amongst others.

"Working with Ali has been one of the best decisions we made as a business. He instilled a new-found confidence in our strategy and what we stand for. It’s rare to find someone who really listens and can translate what they hear into tangible results."