Led PR & Marketing in the UK, translating the seasonal strategy directive into dynamic, market-relevant activity tailored to suit the diverse portfolio of brand categories. Remit involved developing and rolling out local strategy for all brand categories, including Armani / Casa and Armani Hotels.

Lead activations during my time at Armani included:

• Launch of the Armani Hotel in Milan

• Rihanna and Rafael Nadal for Armani Jeans

• Armani One Night Only in Beijing

• EA7 at the London 2012 Olympics & sponsorship of the Italian National Team

• Emporio Armani x Spotify

• Live music take-overs in the Bond Street flagship’s never-used garden - one of several ideas introduced that were adopted and rolled-out globally.